Privacy Policy

I have written this Privacy Policy (version 30.09.2020-311217559) to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information I collect, how I use data and what choices you have as a visitor to this website . I have tried to make it generally understandable, but ask for your indulgence with regard to the technical explanations.

Automatic data storage

When you visit websites, certain information is automatically created and stored, including on this website.

When you visit my website, as you do now, the web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed website
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which access is made
  • Date and Time
  • in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. I will not pass on this data, but I cannot rule out that this data will be unlawfully viewed.


My website uses HTTP cookies to save user-specific data.

In the following I explain what cookies are and why they are used so that you can better understand the following declaration.

What exactly are cookies?

Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

Almost all websites use cookies. These cookie files are automatically placed in the cookie folder of your browser. Cookies store certain user data about you, such as language or personal page settings. When you call up my site again, your browser sends the „user-related“ information back to my site. Thanks to the cookies, my website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from my side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other „pests“. Cookies cannot access information on your PC either.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Exemplary value: GA1.2.1326744211.152311217559

A browser should support the following minimum sizes:

  • A cookie should be able to contain at least 4096 bytes
  • At least 50 cookies should be able to be stored per domain
  • A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies I use in particular depends on the services used and is clarified in the following sections of the Privacy Policy. At this point I would like to briefly discuss the different types of cookies used here, the HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies

These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and behavior of the website in different browsers.

Goal-oriented cookies

These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in a search engine using the search term “delete cookies” or “deactivate cookies” and the name of your browser.

What about my data protection?

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, I recommend, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of submitting a form or comments in the blog, will be stored by me together with the time and the IP The address is only used for the specified purpose, stored securely and not passed on to third parties.

I therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. I do not pass on your personal data without your consent, but I cannot rule out that this data will be viewed in the event of illegal behavior.

If you send me personal data by email – outside of this website – I cannot guarantee the secure transmission and protection of your data. I recommend that you never send confidential data unencrypted by email.

According to Article 6 Paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give me your consent to process the data you have entered. You can revoke this consent at any time – an informal e-mail is sufficient, you can find my contact details in the imprint.

Rights according to the General Data Protection Regulation (GDPR)

According to the provisions of the GDPR, you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to cancellation („right to be forgotten“) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information: Bundesbeauftragte für den Datenschutz und die Informationsfreiheit (BfDI).

Evaluation of visitor behavior

In the following data protection declaration, I inform you whether and how I evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and I cannot infer your person from your behavior on this website.

You can find out more about ways to object to this analysis of the visit data in the following data protection declaration.

TLS encryption with https

I use https to transfer data securely on the Internet (data protection through technology design, Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, I can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of my Internet address.

Google Analytics privacy policy

I use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on my website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on my website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports I receive from Google Analytics, I can better tailor my website and my service to your needs. In the following, I will go into more detail about the tracking tool and will mainly inform you about which data is stored and how you can prevent this.

What is Google Analytics

Google Analytics is a tracking tool that is used to analyze the traffic on my website. In order for Google Analytics to work, a tracking code is built into the code of my website. When you visit my website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and I receive reports on your user behavior. These reports can include the following:

Target group reports: With target group reports, I get to know my users better and know more precisely who is interested in my service.

Ad reports: Ad reports make it easier for me to analyze and improve my online advertising.

Acquisition Reports: Acquisition reports give me helpful information on how I can get more people excited about my service.

Behavioral Reports: This is where I find out how you interact with my website. I can understand which path you take on my site and which links you click on.

Real-time reports: Here I always find out immediately what is happening on my website. For example, I can see how many users are reading this text.

Why do I use Google Analytics on my website?

The statistically evaluated data show me a clear picture of the strengths and weaknesses of my website. On the one hand, I can optimize my site so that interested people can find it more easily on Google. On the other hand, the data helps me to better understand you as a visitor so that I know what I need to improve on my website in order to offer you the best possible surfing experience.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit my site, you will be recognized as a „returning“ user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.

Tags such as cookies and app instance IDs measure your interactions on my website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless I, as the website operator, approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value: 2.1326744211.152311217559-5

Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152311217559-1

Purpose: The cookie is also used to differentiate between website visitors.

Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>

Value: 1

Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.

Expiry date: after 1 minute


Value: no information

Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate a logout, a request, or an error.

Expiry date: after 30 seconds up to a year

Name: __utma

Value: 1564498958.1564498958.1564498958.1

Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.

Expiry date: after 2 years

Name: __utmt

Value: 1

Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.

Expiry date: after 10 minutes

Name: __utmb

Value: 3.10.1564498958

Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes

Name: __utmc

Value: 167421564

Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and it is only saved until you close the browser again.

Expiration date: after closing the browser

Name: __utmz

Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /

Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement.

Expiry date: after 6 months

Name: __utmv

Value: not specified

Purpose: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.

Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google keeps changing the selection of its cookies.

Here I will show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. In this way I get information about where you are on our website.

Session duration: Google defines the session duration as the time that you spend on my site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: We are talking about a bounce if you only look at one page on my website and then leave my website again.

Account creation: When you create an account or place an order on my website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or me, of course, also interested in which website or which advertising you came to my page.

Further data include contact details, any ratings, playing media (e.g. when you play a video on my site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Most servers are located in America and therefore your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located:about:blankEmbed URLPaste a link to the content you want to display on your site.EmbedLearn more about embeds(opens in a new tab)Sorry, this content could not be embedded.Try again Convert to link

A standard retention period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, I have the option of choosing the retention period for user data myself. I have five options for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) you prevent Google Analytics from using your data. You can download and install the browser add-on at Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser.

Google Analytics add-on for data processing

I have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find more about the addition on data processing for Google Analytics here:

Newsletter privacy policy

If you subscribe to my newsletter, you will transmit the above personal data and give me the right to contact you by email. I only use the data stored when registering for the newsletter for my newsletter and do not pass it on.

Should you unsubscribe from the newsletter – you can find the link for this at the bottom of every newsletter – then I will delete all data that was saved with the registration for the newsletter.

Embedded social media elements data protection declaration

I integrate elements of social media services on my website to display pictures, videos and texts.

When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. I do not have access to this data.

The following links lead you to the pages of the respective social media services, where it is explained how they handle your data:

Instagram privacy policy:

The Google data protection declaration applies to YouTube:

Facebook data policy:

Twitter privacy policy:

Source: Created with the data protection generator from AdSimple in cooperation with